File10DLC

Rejection code 30969.

A marketing campaign also describes texts that are not marketing.

What it means.

The campaign is registered as marketing, but its description also covers texts that are not marketing.

How to fix it

Keep a marketing campaign to marketing texts, or register a campaign type that covers both kinds.

Code 30969

Code30969
SheetCampaign draft
Next stepMay need a new campaign
Free inspectionA person reads it
In usePlanned from December 9, 2026
List last readNovember 13, 2026

Before you resubmit.

Carriers decide every rejection and every appeal. These answers say what the code covers and what to change, not what a reviewer will do.

Does code 30969 need a new campaign?

It may. The fix changes something that may not be editable on resubmission (the brand type, the use case or how campaigns are split). Plan for a new brand or campaign.

What should change for code 30969?

Use case, Campaign description.

What should I check before resubmitting?

Fix every listed reason before resubmitting. A campaign can have more than one, and fixing only some will likely be rejected again. Review the whole campaign, not only the field named: description, use case, samples, website, opt in flow, privacy policy and terms must agree. While a campaign is pending, do not resubmit it or create another one.

Inspect the site before you resubmit.

The free inspection reads your client's phone form, SMS checkbox, privacy policy and terms against 68 published rejection reasons, with the wording to paste. Or send us the client and we file it for $79.

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