File10DLCRejection code 30987.
Sign-up consent does not match the texts the campaign sends.
What it means.
What people agree to when they sign up does not cover the kinds of texts this campaign sends.
How to fix it
Make the consent wording name the kinds of texts the campaign sends, or narrow the campaign to what people agreed to.
Before you resubmit.
Carriers decide every rejection and every appeal. These answers say what the code covers and what to change, not what a reviewer will do.
Does code 30987 need a new campaign?
Not known yet. A new code, planned from December 9, 2026, whose published guidance does not say yet whether the same campaign can be resubmitted. Fix it, read the full rejection detail, and ask the CRM's support before resubmitting.
What should change for code 30987?
The opt in form on the client's site, Message flow (how people opt in), Campaign description.
What should I check before resubmitting?
Fix every listed reason before resubmitting. A campaign can have more than one, and fixing only some will likely be rejected again. Review the whole campaign, not only the field named: description, use case, samples, website, opt in flow, privacy policy and terms must agree. While a campaign is pending, do not resubmit it or create another one.
Inspect the site before you resubmit.
The free inspection reads your client's phone form, SMS checkbox, privacy policy and terms against 68 published rejection reasons, with the wording to paste. Or send us the client and we file it for $79.
Inspect a site free File a client for $79