File10DLCRejection code 30916.
Lead generation and lead nurture are confused.
What it means.
Lead generation was chosen but lead nurture was described, or the other way round.
How to fix it
Lead generation is first contact with new leads; lead nurture is ongoing contact with existing ones. Choose the use case that matches.
Before you resubmit.
Carriers decide every rejection and every appeal. These answers say what the code covers and what to change, not what a reviewer will do.
Does code 30916 need a new campaign?
It may. The fix changes something that may not be editable on resubmission (the brand type, the use case or how campaigns are split). Plan for a new brand or campaign.
What should change for code 30916?
Use case, Campaign description.
What should I check before resubmitting?
Fix every listed reason before resubmitting. A campaign can have more than one, and fixing only some will likely be rejected again. Review the whole campaign, not only the field named: description, use case, samples, website, opt in flow, privacy policy and terms must agree. While a campaign is pending, do not resubmit it or create another one.
Inspect the site before you resubmit.
The free inspection reads your client's phone form, SMS checkbox, privacy policy and terms against 68 published rejection reasons, with the wording to paste. Or send us the client and we file it for $79.
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