File10DLCRejection code 30887.
The opt out workflow or opt out message is unclear.
What it means.
The campaign says it handles opt outs, but the process, the keywords or the opt out reply is unclear or missing.
How to fix it
Describe the opt out process in the message flow, list the opt out keywords, and make the STOP reply acknowledge the request, confirm no more messages will be sent, and name the brand.
Wording to paste.
Fill in the brackets and check it matches what the business really does. Reviewers compare this wording with the live site and the campaign form.
[Business name]: You are unsubscribed and will receive no further messages.
Before you resubmit.
Carriers decide every rejection and every appeal. These answers say what the code covers and what to change, not what a reviewer will do.
Does code 30887 need a new campaign?
No. Correct it in the existing campaign and resubmit.
What should change for code 30887?
Message flow (how people opt in), Opt out (STOP) reply.
What should I check before resubmitting?
Fix every listed reason before resubmitting. A campaign can have more than one, and fixing only some will likely be rejected again. Review the whole campaign, not only the field named: description, use case, samples, website, opt in flow, privacy policy and terms must agree. While a campaign is pending, do not resubmit it or create another one.
Inspect the site before you resubmit.
The free inspection reads your client's phone form, SMS checkbox, privacy policy and terms against 68 published rejection reasons, with the wording to paste. Or send us the client and we file it for $79.
Inspect a site free File a client for $79